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Sitges 2013 presents its poster, evoking 'Rosemary's Baby'

11-04-2013

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The disturbing sound of a lullaby from hell will invade the streets of Sitges during the 46th Sitges - International Fantastic Film Festival of Catalonia, to be held from the 11th to the 20th of October 2013. The Festival’s poster –once again designed by the China Agency– recalls the birth of evil, in an image inspired by Roman Polanski’s classic Rosemary’s baby, that premiered the same year the Festival was born , and warning us that this year everyone wanting to come visit Sitges’ beautiful the domains will have to protect themselves from the Prince of Darkness. Fascination with the fallen angel has been fundamental in universal fantastic cinema, with decisive films like Curse of the Demon, (Jacques Tourneaur, 1957), Polanski’s above-mentioned masterpiece, the famous The Exorcist (William Friedkin, 1973) and one of the big hits at last year’s Festival: The Lords of Salem, by Rob Zombie.

The evocation of Rosemary’s Baby and the iconography surrounding this genre movie classic is the star of Sitges 2013’s poster, created once again by the China Agency, creators of the poster since 2010 and creatively responsible for the commercial since 2002. Miguel Ángel Duo, creative director, and Rafa Antón, executive creative director, along with Biel Capllonch, are the authors of this work. The remodelled image of the classic Sitges postcard (known as “the Point”) and the referential element of the poster from Rosemary’s Baby have been wed this year to project the festival’s image.

Miguel Ángel Duo and Rafa Anton have summed up the creative process that went into making the Sitges 2013 image as follows: “When we approached this year’s image, we couldn’t help referring again and again to the great poster of Rosemary’s Baby. The image of the stroller outlined against the sky, with Rosemary’s face superimposed, has a brutal forcefulness, extremely disturbing only for what it suggests with no need to be explicit. This is one of the great merits of the poster and, of course, of Polanski’s film”.

Duo and Anton added that “We naturally decided that the stroller would be the star of our poster. In the film Polanski suggests that the baby might have been engendered by the devil himself. And in this context, an object that can symbolize the most naive thing is also a metaphor for the arrival of Satanism and horror in Sitges. We thought that something as simple as a stroller in flames in a corner of Sitges could have the evocative force that such a unique movie requires”.


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