The new festival Sitges Next brings together the latest tendencies in communication
It will be held on April 17th and 18th with the attendance of Timothy Goodman, Digital Kitchen and Wieden + Kennedy, among other international guests
On April 17th and 18th, Sitges will be hosting the Sitges Nextinternational innovation in communication and new media festival, created with the intention of bringing together the main creative industries from the communication and new technologies sector, and of providing a stimulus for both national and international creativity and talent. The Festival offers a new perspective representing the enormous change in the world of communication, where technology, data and new media have given rise to new creative solutions.
Sitges Next is an initiative of the Sitges Town Council and the Catalan Institute of Cultural Enterprises (ICEC), and is organized by the Sitges – International Fantastic Film Festival of Catalonia Foundation. The Festival has been created with the intention of becoming an essential event for communication lovers, emerging talents, new media entrepreneurs and the new media society that we are all a part of. At the same time, the Festival allows for filling the void that exists in Catalonia in advertising festivals and taking advantage of the synergies and capacities Sitges offers as the headquarters of the Film Festival and some fifteen odd different cultural festivals.
Year “0” of Sitges Next will include a program divided into eight conferences and two workshops, offered by leading international professionals, as well as a series of side events and the creation of awards acknowledging the innovative work of ideas people around the world. The Festival’s program is distributed into thirteen categories: Brand Content, Storytelling, Digital, Mobile, Media & Technology, Social Media, Broadcast, Innovation, Entrepreneurship, Transmedia, ADFantastic, Emerging Talent and Academy.
The Sitges Next advisory board is made up of the Sitges Town Council, the Institut Català de les Empreses Culturals (Catalan Institute of Cultural Enterprises), the Col·legi de Publicitaris i Relacions Públiques de Catalunya (Catalan Association of Publicists and PR People), the Associació Empresarial de Publicitat (Corporate Advertising Association), Mobile World Capital Barcelona and the Blanquerna Communication Department, and with the collaboration of the Corporació Catalana de Mitjans Audiovisuals (Catalan Corporation of Audiovisual Media).
The Sitges venues dedicated to the Festival will be the Prado Cinema, the Medium Sitges Park Hotel and the Palau de Maricel, three locations in the very center of town and where the program and side events will all be focused.
Sitges Next 2015 line-up
ASH THORP + FILIPE CARVALHO
Ash Thorp is a graphic designer, illustrator, creative director teamed up with Filipe Carvalho, art director and designer, to create a respectful homage to Shirow Masamune’s manga and Mamoru Oshii’s seminal film Ghost In The Shell. Soon, the project had grown in to a worldwide collaboration between over 30 different creatives and technical experts.
New York-based graphic designers Jessica Walsh and Tim Goodman were friends, both single and dissatisfied with their own dating habits decided to date each other and see what happened. 40 Days of Dating, a blog documenting each day of the experiment in thorough and visually delightful detail, has now drawn over ten million unique visitors to the site.
Mau is a graphic designer and visual artist shooting crazy motion and design concepts. He made his audience fall in love with motion all over again, recently in his video for Spoon. Mau represents a strong emerging talent, bold and experimental. He will be creating the official Sitges Next Main Titles for 2015.
A creative and digital agency who has been shaping culture for nearly 20 years, have teamed up to create Stanley; the world’s first instrument to have a conversation with its audience and field its own song requests. The team re-imagined a forgotten technology as a simple interactive experience that connects people and music and in new way. The player piano that can read your tweets and play any song you send his way.
WIEDEN + KENNEDY
An independent, creatively driven advertising agency that creates strong and provocative concepts. “Together” forms a campaign for Nike exploring the return of Basketball player LeBron James’s to Cleveland. With a new team and his city behind him, together is the only way.
The Mingarro brothers, Juan (1978) and Alejandro (1981) were born in Huesca, and spent their childhood in Binéfar, drawing comics, building vehicles for their action figures and shooting movies with his domestic camcorder. In 2006, they founded Brosmind studio and stablished in Barcelona. Their style is fresh and optimistic and always uses fantasy and humor. Currently they combine commercial illustration with personal projects involving multiple disciplines, such as sculpture, music or video.
With a number of small offices in Europe and the U.S., our principals represent multiple cultures yet are dedicated to a singular mission: to define how companies are perceived in the world, so they can stand out and succeed. We offer creative strategy and design for all kinds of clients from boutique businesses and start-ups to multinational corporations.
Pedro Reyes and Cocolab, a media studio in Mexico city have created an orchestra of instruments made from decommissioned weapons that the Mexican army acquired from drug cartels. The series, entitled Disarm, is made up of eight instruments created in collaboration with a team of musicians and Cocolab. Within this project a fundamental transformation takes place: agents of violence are transformed into life and creation tools. Weapons lead to the generation of musical instruments.