The Festival and the Generalitat's Ministry of Foreign Affairs are studying internationalization strategies for Sitges
The expansion of the Sitges brand is one of the Festival’s goals for upcoming years
This past Saturday morning, the highest authorities at the Generalitat Ministry of Foreign Affairs and of the European Union and the Festival held a business meeting to study specific actions aimed at strengthening Sitges’ internationalization policy. The expansion of the Sitges brand, directly linked to the Festival and fantastic cinema, is one of the central concepts of the Festival’s Strategic Plan for the next two years.
The Ministry of Foreign Affairs has made its instruments and its valuable human team available for the Festival’s strategy to open up new frontiers and contribute to its expansion abroad. The goal of this action is to increase Sitges’ visibility –both as the number one fantastic film festival in the world and as the main audiovisual event in Catalonia– in different cultural and economic scenarios in countries where the Generalitat’s foreign policy is in place and, at the same time, reinforce the country’s image as an industry generating fantastic cinema in order to open up new markets. The Festival will also be working together with the Generalitat through its wide network of contacts and relationships from the film and audiovisual world to become a collaborating actor in the actions that the Government programs through its foreign delegations.
Sitges’ growth abroad is focused on two main lines. On the one hand, through genre film series organized at other festivals, like the Sitges Reloaded category, which recently premiered at the Udine Far East Film Festival (Italy), or the Sessions Sitges (Sitges Screenings) at the Maremostra in Palma (Majorca), programed for the third year running this year. And on the other, through actions to directly export the name of Sitges, as in the case of the fabulous Sitges America Tour, announced last week in Cannes and that will be premiering this upcoming October with a lineup of five different Sitges brand films screened at different North American theaters and that represents the Festival’s first challenge to broaden the horizons of its brand in the United States and Canada. In the European arena, Sitges belongs to the European Fantastic Film Festivals Federation, which will be holding the 19th ceremony of the Méliès d’Or Awards in November at the Scienceplusfiction Festival in Trieste (Italy).
The Ministry of Foreign Affairs’ vast team participating in the meeting was headed by department secretary Roger Albinyana, and the director generals of Foreign Affairs, Iban Rabasa, and of Multilateral Affairs, Manuel Manonelles. It was also attended by delegates from Catalonia’s Government in other countries with institutional representation, as well as other department heads. The delegation was received in the Town Hall’s Plenary Hall by the Mayor of Sitges, Miquel Forns, and visited the Cau Ferrat and Maricel Museums, accompanied by the director of Museums of Sitges, Vinyet Panyella. The business meeting with the heads of the Sitges – International Fantastic Film Festival of Catalonia was held in the rooms of the Hotel Avenida Sofía de Sitges.