Reflections on the Virtual Universe with a Humorous Touch are Featured in Sitges' Newest Campaign

Ivan and Angy speculate about the implications of the digital world in CHINA's latest spot for the Sitges Film Festival

This year marks the fortieth anniversary of the release of Tron, the science fiction classic that first spoke to us about virtual worlds and artificial intelligence. To celebrate the occasion, the CHINA agency, with the collaboration of the Garage Films production company, has joined in the tribute that the Sitges - International Fantastic Film Festival of Catalonia is paying it by creating the promotional spot once again this year, directed by filmmaker Sebas Alfie.

In this unique piece, two neighborhood friends in a scrapyard reflect, with a certain restlessness and unexpected insight, on some of the questions that Tron raised forty years ago: how virtual worlds will affect us or how far artificial intelligence can go, two issues that are still very relevant and for which four decades later we are starting to suspect some of the answers. Regarding the ideation process, the team at CHINA explains: "We were amused by the idea of approaching such a complex and profound topic from an unexpected place. Because not everything is going to be Nolans and Kubricks, we also wanted to hear the vision of equally fascinating characters such as Angy or Ivan.”

To play these peculiar friends, they relied on the collaboration of actors Iván Massagué and Angy Fernández. Sebas Alfie, director of the spot, says: "We wanted to achieve humor with credible performances, bringing viewers closer to the characters' thoughts and concerns. And it has been a privilege to be able to rely on Angy and Iván's talent.”

This audiovisual piece completes the campaign in honor of the 40th anniversary of Tron initiated by CHINA, which in its first phase included a creative campaign in digital and outdoor media that combined the retro-futuristic aesthetics of the film with the iconic Sitges Film Festival gorilla.

The spot can be seen on TV3, in theaters and during screenings at the Festival itself, as well as on our YouTube channel.

 

Credits:

 

CHINA Agency

Creative Team:

Rafa Antón, Rafa Gil and Darío Busto

 

Agency Producer:

Esther García – We are CP

 

Illustration, motion and poster’s graphic design:

Sergi Delgado and Álvaro Toimil

 

 

Garage Films:

Director:

Sebas Alfie

Executive Producer:

Kepa Vizcay

 

Production Manager:

Natalia García Ruf

 

Production Assistant:

Israel Aliño

Production Assistant:

Celia Alonso

Director of Photography:

Rafa Reparaz

Gaffer:

Hugo González

Art Director:

Rubén Cerviñón

Stylist:

Sabrina Lázaro/Juana Alfie

Make up:

Nieves Arranz

Editing:

Vicente Alvarez

Camera equipment:

EPC

Lighting equipment:

Kilowatios Luz

Transportation:

Rolling

Post-Production:

Fake Studio

Sound Studio:

La Panadería

Music:

Trafalgar 13

Actors:

Angy Fernández and Iván Massagué