Panel - Intersections: Video Games, other Audiovisual Formats and Business

The audiovisual world and video games are more interconnected than ever. They influence and nourish each other. Both succeed in making their audiences disconnect from their world and become another person, in another world, living different stories.
From a business logic standpoint, more and more stories and worlds will be created to function in both mediums. It is the natural path, as a recognizable and beloved intellectual property by a large number of people is a gold mine. 

In this panel, we explore the intersections, challenges, and, above all, the opportunities for both mediums to collaborate. 

MODERATOR:
Ricardo Carretero, Founder of Gamified Systems

SPEAKERS:
Guille Cascante Portabella, CEO-Director at GOROKA TV
Mikel Mas, CEO-Executive Producer at Cornelius Films
Josema Roig, Co-Founder & Creative Director at Estudio Melbot
Adrià Serra Mayoral, Director of Digital Content and Transmedia Strategy at 3CAT
Xènia Peña, Lead Designer at Electronic Arts

Language: Spanish