The festival commercials at the Reina Sofía Museum
The advertising campaigns for the Sitges ' International Film Festival of Catalonia, created for cinema and television by the Vitruvio Leo Burnett agency, are regulars on the list of winners at international advertising festivals.
Two of the commercials from last year's edition of the Festival (October 2006) continue to receive distinguished acknowledgements: Marionetas has gone on to become part of the Reina Sofía collection and the one entitled Peluquería just won the bronze Lion at the Cannes Advertising Festival.
Marionetas belongs to the campaign developed around the concept of 'imagination is in Sitges during the Festival ' don't expect imagination anywhere else' and obtained the 'Advertising Excellence' award at the second edition of the 'Advertising in the Museum' competition (organized by the IAA, International Advertising Association), that acknowledges the excellence and artistic values of the different elements that are a part of commercials. The creative team from Marionetas is made up of Rafa Antón (Executive Creative Director), Fernando Martín (Creative Director), Javier Álvarez (Creative Director), Roberto De La Cruz (Art Director) and Pablo Burgués (Copywriter).
At the most recent Cannes Advertising Festival Vitruvio Leo Burnett won a Bronze Lion for the commercial Peluquería from the campaign dedicated to the 20th anniversary of the movie Blue Velvet, by David Lynch, at SITGES'06. They previously won the Silver FIAP award at the Latin American Advertising Festival, the Bronze Sun award in San Sebastián and were a finalist at the NY Festival and the Art Directors Club of Europe.
This award is added to the long list of national and international prizes that are the result of collaboration between the agency and the Festival, since 1999.
SITGES has explored, hand in hand with Vitruvio Leo Burnett, all sorts of creative paths, with a firm commitment to imagination, fantasy and the unexplainable.
At the 2007 edition, that will take place from October 4th to the 14th, collaboration continues with a campaign dedicated to Ridley Scott's futuristic universe in Blade Runner.