26-09-2007 0:00


40 years making reality a little less harsh

This year Sitges has a lot to celebrate, as it is the 40th anniversary of its acclaimed International Film Festival of Catalonia. .

Vitruvio Leo Burnett, an Advertising Agency that has been working with the festival for 8 years, also wanted to join in the celebrations with the campaign they put together for this year, '40 years making reality a little less harsh'.
With this campaign they pay tribute to the festival itself, thanking it for 40 years of work bringing the best titles in fantasy film to its screens.

No less important will be the tribute to Blade Runner, celebrating the 25th anniversary of its premiere in its city, international ambassador of fantasy film. VITRUVIO LEO BURNETT will also carry out a tribute campaign to this great fantasy film classic.

In this edition, '40 years making reality a little less harsh' joins the saga of advertising campaigns that Vitruvio Leo Burnett has been developing for the Festival since 1999, campaigns that, while on the subject, are regulars on the list of award-winners at international advertising festivals.

Two of the commercials from last year's Festival (October 2006) continue to obtain outstanding acknowledgements: Marionetas has gone on to become a part of the Reina Sofía collection and the one entitled Peluquería just won the Bronze Leon at the Cannes Advertising Festival.

Marionetas belongs to the campaign developed around the concept 'imagination is in Sitges during the Festival ' don't expect imagination anywhere else' and won the 'Advertising Excellence' award at the second edition of the 'Advertising in the Museum' contest (organized by the IAA, Internacional Advertising Association), that acknowledges the excellence and artistic values of the different elements that intervene in commercials.

At the most recent Cannes Advertising Festival Vitruvio Leo Burnett won a Bronze Lion for the commercial Peluquería from the campaign dedicated to the 20th anniversary of the movie Blue Velvet, by David Lynch, at SITGES'06. They previously won the Silver FIAP award at the Latin American Advertising Festival, the Bronze Sun award in San Sebastián and were a finalist at the NY Festival and the Art Directors Club of Europe.

This award is added to the long list of national and international prizes that are the result of collaboration between the agency and the Festival, since 1999.
SITGES has explored, hand in hand with Vitruvio Leo Burnett, all sorts of creative paths, with a firm commitment to imagination, fantasy and the unexplainable.

You can see the commercials at www.sitgesfilmfestival.com





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