26-09-2007 0:00

News

40 years making reality a little less harsh

This year Sitges has a lot to celebrate, as it is the 40th anniversary of its acclaimed International Film Festival of Catalonia. .

Vitruvio Leo Burnett, an Advertising Agency that has been working with the festival for 8 years, also wanted to join in the celebrations with the campaign they put together for this year, '40 years making reality a little less harsh'.
With this campaign they pay tribute to the festival itself, thanking it for 40 years of work bringing the best titles in fantasy film to its screens.

No less important will be the tribute to Blade Runner, celebrating the 25th anniversary of its premiere in its city, international ambassador of fantasy film. VITRUVIO LEO BURNETT will also carry out a tribute campaign to this great fantasy film classic.

In this edition, '40 years making reality a little less harsh' joins the saga of advertising campaigns that Vitruvio Leo Burnett has been developing for the Festival since 1999, campaigns that, while on the subject, are regulars on the list of award-winners at international advertising festivals.

Two of the commercials from last year's Festival (October 2006) continue to obtain outstanding acknowledgements: Marionetas has gone on to become a part of the Reina Sofía collection and the one entitled Peluquería just won the Bronze Leon at the Cannes Advertising Festival.

Marionetas belongs to the campaign developed around the concept 'imagination is in Sitges during the Festival ' don't expect imagination anywhere else' and won the 'Advertising Excellence' award at the second edition of the 'Advertising in the Museum' contest (organized by the IAA, Internacional Advertising Association), that acknowledges the excellence and artistic values of the different elements that intervene in commercials.

At the most recent Cannes Advertising Festival Vitruvio Leo Burnett won a Bronze Lion for the commercial Peluquería from the campaign dedicated to the 20th anniversary of the movie Blue Velvet, by David Lynch, at SITGES'06. They previously won the Silver FIAP award at the Latin American Advertising Festival, the Bronze Sun award in San Sebastián and were a finalist at the NY Festival and the Art Directors Club of Europe.

This award is added to the long list of national and international prizes that are the result of collaboration between the agency and the Festival, since 1999.
SITGES has explored, hand in hand with Vitruvio Leo Burnett, all sorts of creative paths, with a firm commitment to imagination, fantasy and the unexplainable.

You can see the commercials at www.sitgesfilmfestival.com

  • SECTION

    SPONSORED

    BY:

News

21-06-2022 12:00

News

The Neon Lights of 'Tron' Illuminate Sitges 2022

The new projects from Dario Argento, Quentin Dupieux or Peter Strickland will be part of an Official...

30-05-2022 12:25

News

Report of Cannes by Ángel Sala

  I've just recently concluded my journey through Cannes, with films from different sections,...

08-03-2022 12:00

News

Mary Harron Interview

Interview by Alicia Reginato, Head of Talent for the Sitges IFFFC You’ve had a long c...

01-03-2022 12:00

News

Pieces wishing to participate in Sitges 2022 can now be submitted

The Sitges - International Fantastic Film Festival of Catalonia, which will be holding its 55th edit...

25-11-2021 11:15

News

The 'Semana Sitges' returns to Argentina

Co-organized by the INCAA (Argentina) and the Sitges - International Fantastic Film Festival of Cata...

19-11-2021 10:40

News

Sitges Participates in Ventana Cinéfila, Bringing Cinema Closer to More Than 200,000 Viewers

Within the framework of the Huelva Film Festival, this Thursday there was a meeting of Profestivales...

26-10-2021 11:00

News

The Sitges Film Festival welcomes more than 100,000 moviegoers at its 54th edition

The dates are already set for Sitges 2022, to be held from October 6th to 16th Sitges was once agai...

17-10-2021 22:00

News

Sitges 2021 Pays Tribute to Carlos Saura at Its Closing Ceremony and Premieres His Short Film 'Goya 3 de mayo'

'Silent Night', winner of the audience award in the Official Fantastic Section The Festival sold mo...

16-10-2021 14:40

News

Sitges 2021 Winners: 'Lamb', Sitges 2021 Best Feature Lenght Films

SECCIÓ OFICIAL FANTÀSTIC A COMPETICIÓ / SECCIÓN OFICIAL FANTÀ...

15-10-2021 18:10

News

Sitges Heads into its Final Stretch with the Time Machine Award presented to Neill Blomkamp

The Festival increases its theater's seating capacity to 100% starting this Friday, October 15thB...

14-10-2021 12:00

News

The Spanish Premiere of Rob Savage's 'DASHCAM', Surprise Film at Sitges 2021

The director of the highly acclaimed 'Host' from 2020 returns to Sitges with his third film, DASHC...

14-10-2021 16:45

News

Alice Krige and Nick Antosca, Presented With the Sitges 2021 Time Machine Award

The directors of 'Luzifer' (Peter Brunner) and 'Sound of Violence' (Alex Noyer) visit Sitges to p...

12-10-2021 20:50

News

Sitges reaches its halfway point with the Norwegian horror of 'The Innocents'

Once again today, Spanish national cinema takes center stage with the presentation of the horror...

11-10-2021 11:30

News

The Sitges Film Festival Joins Profestivales21

During the Sitges Festival, the world's number one fantastic film festival, it announced that it is...