26-09-2007 0:00


40 years making reality a little less harsh

This year Sitges has a lot to celebrate, as it is the 40th anniversary of its acclaimed International Film Festival of Catalonia. .

Vitruvio Leo Burnett, an Advertising Agency that has been working with the festival for 8 years, also wanted to join in the celebrations with the campaign they put together for this year, '40 years making reality a little less harsh'.
With this campaign they pay tribute to the festival itself, thanking it for 40 years of work bringing the best titles in fantasy film to its screens.

No less important will be the tribute to Blade Runner, celebrating the 25th anniversary of its premiere in its city, international ambassador of fantasy film. VITRUVIO LEO BURNETT will also carry out a tribute campaign to this great fantasy film classic.

In this edition, '40 years making reality a little less harsh' joins the saga of advertising campaigns that Vitruvio Leo Burnett has been developing for the Festival since 1999, campaigns that, while on the subject, are regulars on the list of award-winners at international advertising festivals.

Two of the commercials from last year's Festival (October 2006) continue to obtain outstanding acknowledgements: Marionetas has gone on to become a part of the Reina Sofía collection and the one entitled Peluquería just won the Bronze Leon at the Cannes Advertising Festival.

Marionetas belongs to the campaign developed around the concept 'imagination is in Sitges during the Festival ' don't expect imagination anywhere else' and won the 'Advertising Excellence' award at the second edition of the 'Advertising in the Museum' contest (organized by the IAA, Internacional Advertising Association), that acknowledges the excellence and artistic values of the different elements that intervene in commercials.

At the most recent Cannes Advertising Festival Vitruvio Leo Burnett won a Bronze Lion for the commercial Peluquería from the campaign dedicated to the 20th anniversary of the movie Blue Velvet, by David Lynch, at SITGES'06. They previously won the Silver FIAP award at the Latin American Advertising Festival, the Bronze Sun award in San Sebastián and were a finalist at the NY Festival and the Art Directors Club of Europe.

This award is added to the long list of national and international prizes that are the result of collaboration between the agency and the Festival, since 1999.
SITGES has explored, hand in hand with Vitruvio Leo Burnett, all sorts of creative paths, with a firm commitment to imagination, fantasy and the unexplainable.

You can see the commercials at www.sitgesfilmfestival.com





17-09-2021 12:00


Selected projects at Sitges Online Pitchbox 2021 announced

The Filmarket Hub platform and the Sitges Film Festival have announced the selected projects at the...

16-09-2021 11:00


'The Green Knight' Will be Sitges 2021's Closing Night Film

The medieval imaginary of Camelot will be invading closing night at the 54th Sitges - International...

15-09-2021 13:00


Mamoru Hosoda, Carlos Saura and Belén Rueda, Sitges 2021 Grand Honorary Award Winners

The Festival announces the complete list of award winners at its 54th edition Directors Mamoru Hoso...

07-09-2021 12:00


Sitges 2021: Under the Sign of the Beast

Titane', by Julia Ducournau, and 'The Trip', by Tommy Wirkola, among the latest and most eagerly awa...

31-08-2021 10:00


The latest in Spanish Fantastic lands at Sitges 2021

David Casademunt's 'El páramo' and David Hebrero's 'Y todos arderán' have been added t...

30-08-2021 12:00


Sitges Pitchbox's new Showrunners LAB confirms Nick Antosca and Teresa Fernández-Valdés as mentors

The call for submissions deadline has been extended until the 7th of September For the seventh cons...

05-08-2021 11:00


'Mona Lisa and the Blood Moon', by Ana Lily Amirpour, to open Sitges 2021

The Festival will also present the world premiere of Álex de la Iglesia’s 'Veneciafreni...

28-07-2021 10:00


Sitges 2021 launches pass and pack sales

The Sitges Festival is approaching and, starting this Wednesday July 28th, viewers will be able to p...

23-07-2021 12:00


La Fundación Sitges - Festival Internacional de Cinema de Catalunya se refuerza para encarar nuevos proyectos

Las entidades culturales El Retiro y el Casino Prado ven reconocida su contribución hist&oacu...

22-07-2021 12:00


Submissions open for Sitges Online Pitchbox 2021, which will include a new lab on the role of the Showrunner

For the seventh consecutive year, the Filmarket Hub platform and the Sitges Film Festival are partne...

23-06-2021 12:00


Sitges 2021 bares its fangs and reveals its first new updates

Films by acclaimed directors like Sion Sono or Ben Wheatley, and debut filmmakers like Prano Bailey-...

27-05-2021 12:00


The third edition of Fantastic 7 is coming

The event, featuring director Mary Harron as its godmother, will be held next Sunday, July 1...

05-05-2021 11:55


A new edition of Pantalla Sitges is coming up

The Sitges International Fantastic Film Festival of Catalonia and the FIC-CAT have renewed their col...

05-03-2021 12:00


Ángel Sala will "profane" the taboos of Spanish fantastic genre films in a book to be published in 2021


16-02-2021 12:00



The Sitges - International Fantastic Film Festival of Catalonia, which will be holding its 54th edit...

30-11-2020 11:50


The werewolf and the inner beast unleased, leitmotif of the Sitges IFFFC 2021

The 54th edition of the SITGES - International Fantastic Film Festival of Catalonia, taking place fr...