21-09-2010 0:00

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"The cinema you see in Sitges stays with you forever" Spot presentation

The China advertising agency, collaborating with the Sitges – International Fantastic Film Festival of Catalonia starting this year, along with the Wind production company, where in charge of making the spot for this year’s Festival.

With the 30th anniversary of The Shining as a backdrop, China has created a story that talks about the power of Fantasy cinema and its ability to create images that are etched on your memory forever. In this sense, Stanley Kubrick was a master when it came to making his meticulously created images survive the passage of the years and even his own films. The sequence of the boy starring in The Shining riding his tricycle down the hotel corridor is probably one of the most memorable in film history.

The spot presents the story of a nurse on the night shift who’s lived with the existence of this child since the very day she saw The Shining for the first time. For three decades the woman has carried out all of her everyday activities accompanied by the boy on the tricycle, so she experiences the situation normally and with resignation.

For its production, China and the Festival relied on the collaboration of Wind, a production company that, thanks to its commitment to creations that sometimes border on experimental, has already collaborated with the Festival on previous occasions. They entrusted its direction to Mireia Pujol, a director with a special cinematic sensitivity and very interesting experience despite her youth, and who knew how to transmit her knowledge of the Festival to the piece’s tone. Contributing to a large extent to its intriguing atmosphere is the musical piece, “Aviva Pastoral” by Nathan Larson.

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